The Next Evolution in AI Video: Voices That Actually Perform

In TV and CTV advertising, the voiceover isn't just delivering information. It's doing the heavy lifting of persuasion.

A warm tone builds trust. Energetic pacing creates urgency. Regional authenticity signals "we're one of you." The right voice can make a 30-second spot feel personal, professional, or powerful.

Until recently, AI voices couldn't do this. They read scripts, but they didn't perform them.

We're changing that.

Why Expressive Voices Matter

Traditional text-to-speech technology treats every word as if it's the same. It pronounces correctly, but misses the nuance that makes communication effective.

Consider a simple phrase: "We're here to help."

A flat delivery sounds transactional and impersonal. But natural emphasis on "here" conveys commitment. A warm tone adds reassurance. Same words, completely different impact.

For TV advertising, this matters. Audiences can immediately tell when a voice sounds artificial, and it undermines credibility and trust.

The Breakthrough: Context-Aware AI

Modern AI voice technology has evolved beyond simple text-to-speech. The latest models understand context, interpret emotional intent, and deliver scripts with natural variation in tone, pacing, and emphasis.

At Waymark, we've integrated these advancements into our video creation platform. Our new AI voices don't just read. They perform, bringing the expressive quality that professional campaigns demand.

BEFORE

AFTER

Expression Alone Isn't Enough

Great voices need direction. Every campaign has specific needs: a regional accent for local authenticity, calm professionalism for healthcare, high energy for retail promotions.

That's why we went one step further and built voice direction; a feature that gives creators the ability to specify exactly how they want their script delivered.

How Voice Direction Works

When generating a video in Waymark, you can now include optional voice direction instructions. Tell the AI:

• Accent or regional style (Southern, Midwestern, California casual)
• Energy level (calm and measured vs. fast-paced and exciting)
• Delivery tone (conversational, professional, warm, authoritative)
• Pacing (quick for urgency, measured for trust)

The AI interprets your direction and generates a voice that matches your specification.

Real-World Applications

Regional Campaigns: A car dealership in Texas can specify a local accent that resonates with their market.

Industry-Specific Tone: Healthcare providers get calm, trustworthy delivery. Retail gets energetic urgency.

Brand Consistency: National brands can specify the exact tone that matches their established voice.

What This Means for Video Creation

The combination of naturally expressive AI voices and precise creative control changes what's possible:

• Professional quality without professional voice actor budgets
• Speed without compromise on authenticity
• Scalability across markets, industries, and brand needs
• Iteration without studio time or talent scheduling

Video advertising has always relied on the right voice to connect with audiences. Now AI can deliver that, with the speed and flexibility that modern campaigns demand.

Available Now

Waymark's expressive AI voices and voice direction features are available to all users. No additional cost, no complex setup. Just better tools for creating video that sounds as professional as it looks. Ready to hear the difference?