Announcing Click to Edit: Video Editing That Makes Sense

Here's what we've learned after helping partners create over 1 million videos: the biggest barrier to great video isn't always creativity, budget, or even time. Sometimes, it boils down to the gap between seeing what you want to change and actually changing it.

Traditional video editing software forces you to think like a software engineer. Want to adjust text? Navigate to the text panel. Need to swap an image? Find the asset library.

Your brain doesn't work that way. When you look at a video, you see complete elements: the headline, the background image, the call-to-action. You don't think in layers and panels and nested menus.

Enter Click to Edit

Today, we're launching Click to Edit: video editing that works the way your brain does.

• See text you want to adjust? Click it. The text editing tools appear instantly.
• Spot a visual that needs replacing? Click it. Image and footage tools, right there.
• Want to experiment with that font choice? Click the text, change the font family and weight in real-time.
• Made a change you want to reverse? Cmd+Z works exactly like you'd expect.

It sounds simple because it is. And that simplicity unlocks something powerful: the ability to iterate and perfect your videos without breaking your creative flow.

What This Means for Your Work

Faster Client Collaboration

No more "let me get back to you on that change." Make adjustments in real-time during presentations. Show options on the fly. Turn client feedback sessions into collaborative creation moments.

True Creative Freedom

When editing tools disappear into the background, you can focus on what matters: crafting the perfect message. Experiment freely, knowing any change is just one click away.

Professional-Grade Polish

Layer-level control means every element can be precisely what you need it to be. Different font weights for hierarchy. Custom colors for brand consistency. Images positioned exactly right.

The Technical Evolution

Behind the intuitive interface, we've rebuilt our editing architecture from the ground up:

• Direct changes: Click any video element (images, footage, font) to change it
• Easy-to-find tools: Now centralized in one intelligent interface
• Full undo/redo: Complete edit history with keyboard shortcuts
• Advanced typography: Font family and weight control at both individual and global levels
• Smart navigation: Timeline and options panels that automatically sync with your current focus

Why This Matters Now

The media landscape is moving faster than ever. Clients expect quick turnarounds. Campaigns need real-time adjustments. Creative cycles are measured in hours, not days.

In this environment, your tools can't be bottlenecks. They need to be accelerators.

Click to Edit isn't just about better user experience (though it definitely is better). It's about removing the friction between having a creative idea and executing it. It's about making video creation feel as natural as editing a document.

What's Next

This launch represents the next step in how we think about video editing at Waymark. We're not just making AI-powered video creation accessible. We're making it intuitive, powerful, and genuinely enjoyable to use.

Ready to experience Click to Edit? Log into your Waymark account and start creating. New to Waymark? Try our game-changing creative tech for free for seven days!

Every video you make from today forward will automatically use the new interface: no setup required.

Happy creating!